If you’re a regular user of social media, chances are you’ve come across a watch brand by the name of MVMT.
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When you’re putting all of your efforts into ranking for just a few target keywords, you’ll start to see yourself rocket up the search listings. Your SEO strategy also becomes simplified. But if you can put all of your resources behind just a single product - the results will be far superior. You couldn’t possibly create high-end video or photographic content for 100’s of products. Producing creative assests for your advertising also becomes easier. It's easier to generate engaging and relevant content when you’re specifically talking to your ideal buyer. Targeting for Facebook ads becomes straightforward and refined while budgeting becomes flexible, which is perfect for a one product dropshipping store.Ĭopywriting for your emails and website becomes less daunting too. Knowing how your one product helps your customer group allows for more effective marketing. The result? A higher conversion rate and a tribe of loyal and satisfied customers who identify with the company's message. Everything from their product page to their abandoned cart email is tailored to speak to their ideal buyer. They totally ‘get’ their customer and because of that, they can market much more effectively to them. Journals are a product that appeals to a wide audience - but Best Self positioned their product as a specific tool to help entrepreneurs and freelancers stay on top of their goals. Take BestSelf for example, a one-product store that sells journals. Opting to market just one product to a specific group of buyers makes crafting your marketing message a whole lot easier. Or as Meredith hill put it “When you speak to everyone, you speak to no one.” The problem with trying to sell a wide range of products is that your message can become diluted. Having a one-product store allows you to position your store in a way that very specifically solves your target customer’s problems that a generic store never can. Before you know it, you’ve got your credit card out to join the club.īrand positioning is about how your business is perceived in your consumers’ minds. Įnter Dollar Shave Club - a single-product brand who’ve done their homework on positioning and value propositions. What you really want to find out more about is brand identity.
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And plus they’re so easy to forget to pick up at the store - which means Karen from accounts will sneer at your unintentional stubble on Monday morning.
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Suddenly, those Gillette razors you’ve been buying seem awfully expensive. In reality, most razors will do the same job of keeping your whiskers at bay, but while scrolling through Facebook you get hit with an ad from Dollar Shave Club. Suppose you’re in the market for a new razor. Running a business involves keeping many balls in the air at the same time and successful dropshippers have multitasking in their DNA.īut with so much to consider, analyze, tweak and improve on a daily basis, stripping your main offering down to a single-product can help relieve scatter-brain and increase your chances of success. Still with me? Excellent - then let’s jump in! The Benefits of One Product Ecommerce In this post, we’ll cover everything you need to know in order to make your single product dropshipping store a success.
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You’ll find it easier to build a cohesive brand, identify your ideal customer, create meaningful trust and ultimately, make more sales. When you’re focused on making just one product successful, rather than spreading yourself thinly across multiple products, you’ll be able to give one great idea the attention it needs to flourish. As psychologist Barry Schwartz says in ‘The Paradox of Choice’ “.as the number of choices we face increases, the psychological benefits we derive start to level off”.Īnd we don’t want psychological benefits leveling off now, do we? Not only that but from a customer perspective, too much choice can negatively impact purchasing decisions. See, a one-product business removes the distraction of sourcing, managing and marketing a large catalog of different products.
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Afterall, offering consumers more choice is always a good thing, right?īut what would you say if I told you that offering multiple products might actually be hampering your chances of success? Most eCommerce entrepreneurs start out attempting to sell an extensive catalog of products. Well, other than generating millions of dollars in revenue each month, they all started as single-product eCommerce businesses.
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How To Build A Successful One Product Dropshipping Store With ShopifyĬan you guess what Spanx, Casper, and Crocs have in common?